So what’s in a brand? These days, consumers are choosing substance (and value) over luxury.

Designer labels, gas-guzzling behemoths and expensive drinks? Out. High perceived value, consumer appeal and frugal ways? In. A recent BrandIndex poll says that American consumers don’t find luxury items as attractive as they did a year ago. “Value” brands (and that doesn’t mean cheap) are where it’s at –- as a consumer, you have the ability to influence brand loyalty. Bottom line: continue spending your dollars on brands with the most perceived value. It’s a personal preference. And it’s different for everyone.

Tags: Frugal, Value